appliedadverts



Here are your student generated questions to answer for each advertisement: What does this advertise? What appeal(s) are used to get your attention? How does this ad make you think about the subject? Many advertisements have multiple meanings. What are some intended and perhaps others are subliminal or interpreted by the individual. What are some meanings behind your advertisement? We have discussed that ads are created to appeal to certain demographics, for what demographic of people is your ad intended? While your ad appeals to a certain demographic, it may oust others. What is a group of people your advertisement does not appeal to and explain why? Who would be most likely to purchase this product or align themselves with this way of thinking? What could be done to improve this advertisement?

This photo advertises Puma brand shoes, accessories and golf apparel. This company uses several appeals to get my attention. First, it utilizes two popular actors most notable from The Office on NBC. Secondly, they are both good looking young white people, who probably enjoy playing golf. By doing it in an office, it shows they may be young, successful workers and are either taking a break or preparing for a tournament with the boss. Either way you look at it, this ad also creates sex appeal and shows that the “man” is more knowledgeable that the woman at how to putt, shown by his instruction. She shows a typical female gender role of weakness by leaning into him, looking confused and showing her female curves. This ad does make me think. It promotes success and a desirable position to be in for someone like me in her mid twenties. It is also humorous considering that I like The Office, so it shows Pam and Jim in a fun position in their relationship. This ad has multiple selling points. Obviously, Puma wants us to see the shoes, but also they have a golf line, as shown by their glove, pants and dress. I never knew that they had golf sportswear. Also it uses celebrities and sex appeal along with targeting a particular race to sell the product (ironically, to the typical people who would play golf in the first place). This ad appeals to affluent, young white collar white young adults. It does not appeal to people who don’t already play golf, or who aren’t rich. People likely to buy this product would be people who already play golf, people who love The Office, and people who like the look of Puma products. However, I can see how females may be turned off to the possibility of the ad because the girl in it (Jenna Fischer) looks meek and inexperienced, like she doesn’t have a clue. I don’t think women want to be portrayed that way. The woman could coach the man, or they could be on an actual golf course! Also, it could include some other people other than affluent looking whites who probably like golf already.